Grocery Store & Supermarket Mystery Shopping & Customer Experience Solutions
Every great home-cooked meal starts with a trip to a grocery store. At Reality Based Group, we know that you strive to make that visit as positive as possible for your customers. We can help you turn an average trip to the supermarket into something that will delight your customers. Our closed loop program design delivers both ROI and keeps your goals and objectives at the forefront every step of the way. With over twenty years of experience in grocery store mystery shopping, you can be assured you’re partnering with a company that knows how to deliver results. We guide you through training and coaching your employees and help you focus on specific revenue-driving behaviors. Truly set yourself apart from your competition with the customer experience you provide each and every one of your customers.
Grocery Store Supermarket Mystery Shopping Insights & Solutions
Collecting data is just a piece of the puzzle. At RBG, we make sure the right data for improvement is being measured so you can improve your customers’ experience while increasing the bottom line. Solutions from supermarket mystery shopping to audits can put you on the path to success.
- GameFilm – Video Mystery Shopping
Our Founder invented GameFilm®, helping eliminate the “he said, she said” so you can concentrate on improvement. - Mystery Shopping Plus – Written Mystery Shopping
Scorecard design takes center stage and we’re experts at asking grocery store secret shoppers the right questions that allow for actionable behavior. - Real Check
We allow for unprecedented customization when you need merchandising audits or competitive pricing audits. - Real Feedback
Real Feedback™ gives you insight into the more subjective sides of customer satisfaction with our evolved surveys. - Additionally, any of our solutions can be combined as necessary to fit your needs.

I am really pleased with the service level and responsiveness of RBG! Not only are they armed with tools to help us achieve our very best in service, they are willing to customize the program for our culture. This experience is like no other I’ve experienced with other companies! Simply put – Better than I could have dreamed! Possibly the best partner I have ever had!
Why Choose RBG Over Other Grocery Store and Supermarket Mystery Shoppers?
In addition to our decades of experience, we also work with the best supermarket mystery shoppers in the business so you know you’re receiving data you can count on. Plus, since our closed loop program keeps your goals front and center with each stage of our process you know you’re going to be receiving the results you want. We make sure we stay on the same page as you at all times.
At RBG, we know our success can only happen when you’re successful. We give you the tools and direction so you can start seeing results quickly with our tailored, expertly designed program. Partnering with RBG gives you the power of a customer experience expert in your corner so you can focus on making sure each trip to the grocery store is a great one for your customers.
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