In business, competition is only getting tougher. It’s challenging to find an effective way to stand out against innovative business models and more efficient and convenient services. And today’s managers, especially in retail, must study both their operations and that of the competition by asking hard-hitting questions. But regardless of how reliable the feedback from your
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Orders placed via mobile apps are poised to become a $38 billion industry, making up over 10 percent of all quick-serve restaurant sales by 2020, as reported by Business Insider Intelligence reports. Today’s smartphone users are more comfortable with app-based purchases and online payments of all types. So with this surge in online ordering and
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Problems are unavoidable in any business, but especially in the convenience store business. But fortunately, there’s a lot that store managers can do to avoid common C-store customer service problems. When the staff is properly trained, they will be armed to provide excellent service. But in this business, even the best managers will have to
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After many concentrated hours of quality analysis, fieldwork, intrinsic research, and valuable insights, you receive your Mystery Shopping Report. This important data is designed to help you develop tactics and coaching tools to increase your sales and service performances. Eventually, the report finds its way to one of the stores that have been visited by
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Each year we hear more and more about the boost in online sales, and discussions about the death of brick-and-mortar stores continue to develop with it. In this digital age, that opinion doesn’t seem misdirected, but are the pessimists actually right? Even though there is some weight to their arguments, the brick-and-mortar stores aren’t going
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It’s a known fact that today’s consumers have more purchasing choices than ever before. And just one bad experience can cause significant brand damage. This so-called retail Armageddon can be traced back to a sudden surge of options. And a side effect of that is that shoppers no longer have to put up with factors including a
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Once the norm in retail employee training and perfected in the quick-serve restaurant industry, upselling isn’t always witnessed in retail environments, including convenience stores. Today we’re discussing the ins and outs of upselling in the retail environment, specifically in convenience stores. Cross-Selling vs. Upselling Cross-selling and upselling are often incorrectly viewed as being equal. However,
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Today, Customer Experience (CX) is one of the hottest buzzwords in the world of business. Businesses are allocating more resources than ever before into providing a robust customer experience. In fact, many companies are expecting to compete on customer experience more than quality or price in the future.
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Shoppers Blog
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Shopping today is a different experience than twenty years ago, ten even. Technology has changed the world. It also has changed the way we shop. Technical in-store innovations track buying habits and text you tips to save money, some even offer virtual fitting rooms. Social media allows you to browse advice from friends, strangers, and
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Retailers and service providers typically know their top contenders. Customers often mention competitors while shopping, trying to get the best deals on pricing, warranties, incentives and amenities such as delivery and maintenance. Many clients not only want to know how their own stores and employees are performing but are curious what their rivals are doing
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Going undercover to analyze businesses is a great way to earn extra money and get in touch with the commerce of your neighborhood. Reality Based Group makes the job easier by offering 24/7 support online as well as by phone, so you can always get questions answered about mystery shop details and filling out reports.
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As the winter holidays creep up on us, tension and excitement build as we think about gift giving and parties and that feeling of festive goodwill that fills our souls. Instead of trying to schedule mystery shopping assignments around mall visits, use your assignments to buy gifts and make money at the same time. Holiday
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If you’re like most mystery shoppers, you really enjoy your job. Seriously, what’s not to like? You get to check out all kinds of businesses, meet new people in your community, sample services and products you may have never known about… and get paid for your time! Although sharing your experiences with friends and family
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All mystery shoppers have questions. Even if you’ve been shopping for years, you’ll find a directive that you don’t clearly understand, a site that raises eyebrows, or a task you’re sure there must be a quicker and better way to complete. No need to pay for a download or app to make your job easier
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Punctuation marks are not tiny emjois. It’s true. And it’s really too bad, some of those faces can get pretty funny! Correct punctuation also has some pretty good aspects though too. Capable of not only helping your sentences flow the way you intended, correct punctuation insures the intent of your sentence itself comes across properly.
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Many people are unaware of the existence of mystery shopping. But the practice has a long history and has been pivotal to the growth and success of service and retail providers. For shoppers, it’s a unique job that offers new scenarios every day, which requires a variety of skills, talents and abilities. But there is a
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