As a business owner, you know that when employees are not engaged at work, their performance and overall productivity plummets. On the other hand, when employees are engaged, they tend to perform their work with more excitement and commitment – and this directly affects your bottom line. In today’s competitive climate, the need to

The point at which a consumer purchases your product or service is just a single step in a long journey that has been shaped by all the moments leading up to it. And an unfavorable incident at any phase of this journey can result in a lost customer. As a business owner, you must make

From voice recognition to virtual reality, modern technology is changing many aspects of the world at an unparalleled speed. It’s transcended into retail businesses with rapid advancements in big data and artificial intelligence. But it has also prompted some questions regarding the future of the conventional brick and mortar sales outlet. As a result, traditional

With over half of consumers claiming they would willingly pay more for improved customer experience, businesses of all sizes are finding it increasingly important to pay more attention (and invest more resources) to service and support, not just the quality of their product. In today’s social media world, a negative customer experience has wide-ranging results, potentially

While online shopping is extremely popular, about half of today’s consumers still prefer to shop at traditional stores where they can see and feel the item prior to purchase and interact with salespeople. And today, cultivating and improving the customer experience is one of the most crucial tasks currently facing owners of brick-and-mortar businesses. Brands

  There’s little doubt about the impact the customer experience has on business success. It leaves one to wonder how bad customer experiences still exist, practically everywhere. Many business owners aren’t interested in looking beyond their financial reports to expose the problems in the customer experience they provide. And sometimes when they do finally see

One of the main differences between traditional stores and ecommerce retail is the absence of physical interaction. A benefit of in-store retail displays is that they help you draw the customer’s attention to certain items. Because of this, they play a pivotal role in driving conversions. But despite the opportunity that retail displays offer, many brick-and-mortar

A night in a hotel, whether it’s 5 stars or a quaint, boutique style hotel, can either be a night of rejuvenation and relaxation or a total nightmare. With the success of AirBnB, many people are forgoing rolling the dice with hotels and choosing to stay in these alternatives. With such fierce competition, differentiating yourself